Chip R. Bell is a senior partner with Performance Research Associates and manages their Dallas, Texas, office. Prior to starting a consulting firm in the late 1970s, he was vice president and director of management and organization development for NCNB Corporation (now NationsBank). He is the author or co-author of eleven books, including three best-sellers- Managers As Mentors, Customers As Partners, and (with Ron Zemke) Managing Knock Your Socks Off Service. He has served as a consultant or trainer to many Fortune 100 companies, including IBM, Cadillac, Microsoft, Motorola, Sprint, Lucent Technologies, USAA, Harley-Davidson, Marriott, 3M, Eli Lily, Price Water- house, Ritz-Carlton Hotels, and Victoria's Secret. Heather Shea is CEO of Inspiritrix, Inc., an Orlando, Florida-based management training, development, and consulting firm. She is the former president of The Tom Peters Group training and consulting company and has also held senior-level positions with Arthur Andersen, CIGNA, and First National Bank of Chicago. A former professional dancer and actress, she is a world-class speaker and has delivered seminars and keynote speeches to such clients as 3M, Bank of America, Ford, Toshiba, MTV, Chevron, AIG, and Walt Disney World.