Coercion

Why We Listen to What ""They"" Say

Douglas Rushkoff

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Paperback

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English

Riverhead Books,U.S.
01 October 2000

Popular culture; Sociology; Social, group or collective psychology

Noted media pundit and author of Playing the FutureDouglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerismin America, andwhy we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

By: Douglas Rushkoff
Imprint: Riverhead Books,U.S.
Country of Publication: United States
Dimensions: Height: 202mm, Width: 133mm, Spine: 21mm
Weight: 266g
ISBN: 9781573228299
ISBN 10: 157322829X
Pages: 304
Publication Date: 01 October 2000
Recommended Age: From 18 years
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction: They Say Chapter One: Hand-to-Hand Chapter Two: Atmospherics Chapter Three: Spectacle Chapter Four: Public Relations Chapter Five: Advertising Chapter Six: Pyramids Chapter Seven: Virtual Marketing Postscript: Buyer's Remorse Bibliography Notes Index

Douglas Ruskoff's previous books--including Cyberia and Media Virus--have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.