Take Your Company Global

Name: Take Your Company Global
Price: 59.99 AUD
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ISBN: 9781523004430

The New Rules of International Expansion

Nataly Kelly

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Paperback

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English

Berrett-Koehler Publishers
31 October 2023

Economics

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification-building on the presence you already have.

Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement- MA- market availability-the size of the market opportunity within a given country RA- real-time analytics-data indicating how your company is currently performing in that market CA- customer addressability-the measure of your company's ability to address the market, no matter its size

The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

By: Nataly Kelly
Imprint: Berrett-Koehler Publishers
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9781523004430
ISBN 10: 1523004436
Pages: 240
Publication Date: 31 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Nataly Kelly is chief growth officer at Rebrandly, a global tech company with customers in more than 100 countries, and former vice president of international operations and strategy at HubSpot. She contributes regularly to Harvard Business Review and is an adjunct professor at the Middlebury Institute of International Studies at Monterey. Connect with her at borntobeglobal.com.

Reviews for Take Your Company Global: The New Rules of International Expansion

"“Take Your Company Global is the definitive guide to building a global business in the digital age.” —Brian Halligan, Co-Founder and Executive Chairperson, HubSpot and Co-Author, Inbound Marketing “Every entrepreneur with global ambitions needs to read this book.” —Tope Awotona, CEO and founder, Calendly “Take Your Company Global makes going global accessible to businesses of all sizes, from start-up to scale-up.” —Kathleen Mitford, Corporate Vice President, Microsoft “This book prepares the next generation of business leaders to succeed in today’s global-first reality."" —Mark Roberge, Co-Founder, Stage 2 Capital; Senior Lecturer, Harvard Business School; and Author, The Sales Acceleration Formula"