Robin Landa is a distinguished professor of design at Kean University and one of the top authors of textbooks on graphic design and creative design. Landa has won numerous awards from organizations such as the National Society of Arts and Letters, the National League of Pen Women, and Human Rights Educators USA, and the Carnegie Foundation counts her among the ""Great Teachers of Our Time."" She is a chair of Design Incubation, an advocacy organization dedicated to communication design research. She has written twenty-three books, including Nimble, Advertising by Design, and Designing Brand Experiences. Holly Taylor is a freelance designer, junior art director, and actress. She received her BFA from Kean University, and she can be seen in The Americans and NBC's Manifest.
The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field. -Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace. -David Baldwin, CEO, Baldwin&, and author of The Belief Economy Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas. -Aaris Sherin, Professor of Graphic Design, St. John's University