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The New Art of Ideas

Unlock Your Creative Potential 

Robin Landa Holly Taylor Lorin Latarro

$39.99

Paperback

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English
Berrett-Koehler Publishers
24 January 2023
In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea-

Goal-Your vision for the end Gap-The underdeveloped area that your idea fills Gain-The overall benefits of your goal

With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
By:   ,
Foreword by:  
Imprint:   Berrett-Koehler Publishers
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   369g
ISBN:   9781523002078
ISBN 10:   1523002077
Pages:   192
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Robin Landa is a distinguished professor of design at Kean University and one of the top authors of textbooks on graphic design and creative design. Landa has won numerous awards from organizations such as the National Society of Arts and Letters, the National League of Pen Women, and Human Rights Educators USA, and the Carnegie Foundation counts her among the ""Great Teachers of Our Time."" She is a chair of Design Incubation, an advocacy organization dedicated to communication design research. She has written twenty-three books, including Nimble, Advertising by Design, and Designing Brand Experiences. Holly Taylor is a freelance designer, junior art director, and actress. She received her BFA from Kean University, and she can be seen in The Americans and NBC's Manifest.

Reviews for The New Art of Ideas: Unlock Your Creative Potential 

The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field. -Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace. -David Baldwin, CEO, Baldwin&, and author of The Belief Economy Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas. -Aaris Sherin, Professor of Graphic Design, St. John's University


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