SALE ON NOW! PROMOTIONS
MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast ""The Unconventionals,"" a blogger for Forbes and CMO network, and a speaker at Columbia University. HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.
How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals
