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Buy-In

Saving Your Good Idea from Getting Shot Down

John P. Kotter Lorne A. Whitehead

$58.95   $53.42

Hardback

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English
Harvard Business Review Press
06 October 2010
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.  It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results.
By:   ,
Imprint:   Harvard Business Review Press
Country of Publication:   United States
Dimensions:   Height: 209mm,  Width: 139mm,  Spine: 19mm
Weight:   326g
ISBN:   9781422157299
ISBN 10:   1422157296
Pages:   208
Publication Date:  
Audience:   General/trade ,  ELT Advanced ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Table of Contents Preface Part One: The Centerville Story 1. The Death of a Good Plan 12 2. Saving the Day in Centerville, Part 1 21 3. Saving the Day, Part II 54 4. Saving the Day, Part III 72 Part Two: The Method 5. Four Ways to Kill Good Ideas 73 6. A Counterintuitive Strategy for Saving Your Good Idea 89 7. 24 Attacks & 24 Responses 109 8. How The Method Helps Large-scale Change 133 9. A Quick Reference Guide for Saving Good Ideas. 143

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is widely considered the world's foremost authority on leadership and change. Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he has also been a professor and the NSERC/3M Chairholder in the Department of Physics and Astronomy.

  • Commended for Axiom Business Book Awards (Networking/Communication) 2011

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