Affect Theory and Translation on YouTube

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Seryun Lee (Research Professor, Hankuk University of Foreign Studies (South Korea))

Affect Theory and Translation on YouTube

Name: Affect Theory and Translation on YouTube
Price: 200 AUD
Availability: OutOfStock
ISBN: 9781399502450

Seryun Lee (Research Professor, Hankuk University of Foreign Studies (South Korea))

$200

Hardback

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English

Edinburgh University Press
01 December 2025

Film, TV & Radio; Cultural studies; Media studies; Digital lifestyle; Graphical & digital media applications

The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'.

In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity.

This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.

By: Seryun Lee (Research Professor Hankuk University of Foreign Studies (South Korea))
Imprint: Edinburgh University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781399502450
ISBN 10: 139950245X
Pages: 184
Publication Date: 01 December 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

List of Figures List of Tables Acknowledgements Introduction PART I. PARTICIPATORY CULTURE AND AFFECT THEORY 1. Co-Creation in Participatory Culture 2. Exploring Affect in Translation Studies PART II. TRANSLATION ON YOUTUBE 3. YouTube as an Affinity Space 4. Affectivity of Audiovisual Translation 5. Translation and New Territories on YouTube 6. Conclusion References

Seryun Lee is a Lecturer in Korean Studies at the University of Sydney. She holds a PhD in Translation and Intercultural Studies from the University of Manchester and has previously held positions at Hankuk University of Foreign Studies and the University of Queensland. Her research interests centre on translation in digital media culture, online communication, contemporary screen culture, and Korean culture and society. Her research has been published in a number of international peer-reviewed journals in media and cultural studies, including the International Journal of Cultural Studies, Social Media + Society and Continuum: Journal of Media & Cultural Studies.

Reviews for Affect Theory and Translation on YouTube

Affect Theory and Translation on YouTube is an original exploration of how platforms like YouTube have become a hub for audiovisual translation and cultural connectivity, reshaping global pop culture, empowering ordinary people, and breaking down traditional media barriers. Focusing on the interplay between translation, technology and community, the author offers a vital resource for understanding how digital platforms and multilingual engagement redefine cultural exchanges in today’s digital age. * Prof. Jorge Díaz-Cintas, Centre for Translation Studies (CenTraS), University College London *