Shell Rowe is a content creator, author and cancer survivor who shares joy, laughter and honesty on social media while also using her voice to raise awareness for causes close to her heart. Her lived experienced with cancer is a driving force for much of her advocacy, leveraging her unique style of storytelling to raise awareness and funds for those still fighting blood cancer and disorders. Shell has partnered with many charities such as Macmillan, Teenage Cancer Trust, DKMS, and was honoured to receive the Advocate of the Year Award from Anthony Nolan. Having only survived thanks to a stem cell transplant, Shell is especially passionate about encouraging others to join the register and potentially save lives.