S. Craig Watkins writes about youth, media, technology, and society. He is Professor of radio-TV-film at the University of Texas at Austin and the author of Hip Hop Matters- Politics, Pop Culture, and the Struggle for the Soul of a Movement and Representing- Hip Hop Culture and the Production of Black Cinema.
“With thorough research, deep thinking, and lively prose, Watkins adds enormously to our understanding of how the combination of new media and a new generation is changing the world. Read this refreshing book to understand our future!”<br>—Don Tapscott, coauthor of Wikinomics and author of Grown Up Digital <br> <br>“The best and most nuanced report yet from the digital frontier.”<br>—James Paul Gee, author of What Video Games Have to Teach Us about Learning and Literacy <br> <br>“A must-read for parents and educators!”<br>—Anastasia Goodstein, author of Totally Wired: What Teens and Tweens Are Really Doing Online <br> “ The Young and the Digital is remarkably readable. Maybe even more remarkable is what a focused account Watkins has produced about a media climate that is still in flux, in which he ponders questions that may not be answered until this moment in media history has long passed.”<br>—Bel