Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic...

— —

Sarah Hyndman

Why Fonts Matter

a multisensory analysis of typography and its influence from graphic designer and academic Sarah...

Sarah Hyndman

$42.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Virgin Books
15 February 2016

Graphic design; Typography & lettering

Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world.

Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.

'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' --
*
*
*
*
* Reader review 'Ground-breaking' --
*
*
*
*
* Reader review 'Beautiful and fun! A fantastic read' --
*
*
*
*
* Reader review 'Love this book! Couldn't put it down and read it from cover to cover' --
*
*
*
*
* Reader review 'A really interesting and insightful book' --
*
*
*
*
* Reader review
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?

This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.

This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

By: Sarah Hyndman
Imprint: Virgin Books
Country of Publication: United Kingdom
Dimensions: Height: 220mm, Width: 190mm, Spine: 14mm
Weight: 516g
ISBN: 9780753557235
ISBN 10: 0753557231
Pages: 144
Publication Date: 15 February 2016
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.

Reviews for Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

a fascinating insight into how type can influence our feelings, our senses, and even our taste Professor Charles Spence, University of Oxford most books about fonts are written for designers - Sarah brings the power of fonts to everyone Patrick Burgoyne, Editor of Creative Review Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum