A guide to effectively communicating with customers to create lasting-and repeat-business relationships.
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It - Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to-
Speak the language of Yes by asking the right questions
Get referrals through established customers
Offer value through solutions, satisfaction, and trust
Anticipate and preempt objections
Own a problem by owning the solution
By:
Jack Griffin Imprint: Penguin Books Canada Ltd Country of Publication: Canada Dimensions:
Height: 235mm,
Width: 155mm,
Spine: 16mm
Weight: 331g ISBN:9780735205253 ISBN 10: 0735205256 Pages: 272 Publication Date:05 March 2013 Recommended Age: From 18 years Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
Jack Griffinis the author ofHow to Say It at WorkandHow to Say It for First-Time Managers. He is a communications expert and consultant to small businesses, entrepreneurs, cultural institutions, and publishers.