What Is Your One Sentence?

How to Be Heard in the Age of Short Attention Spans

Mimi Goss

$49.99

Paperback

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English

Prentice Hall Press
03 April 2012

linguistics

Your ""one sentence"" is that irreducible part of your message that

you want your audience to remember. A good sentence stops people in

their tracks. It surprises them. It makes them think. And in today's

age of information overload and short attention spans, getting your

point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better

communicator-fast. Mimi Goss teaches her unique One Sentence Method,

which shows you how to distill your message into one sentence that

captures your listeners' attention, moves your ideas forward, focuses

the problem, and helps you achieve your goals. You'll learn to-

Use the one sentence approach to tackle complex messages

Take five simple steps to find one sentence that launches a

dialogue

Identify the basics of a memorable one sentence

Speak in an authentic voice

Whether you're teaching kindergartners, pleading for your life, or

presenting the budget to Congress, What Is Your One Sentence?

provides exercises and examples, looks at the psychology of

communication, and takes you through a step-by-step process to find

your core message and craft that one memorable sentence to hook

listeners and keep them engaged.

Your ""one sentence"" is that irreducible part of your message that

you want your audience to remember. A good sentence stops people in

their tracks. It surprises them. It makes them think. And in today's

age of information overload and short attention spans, getting your

point across is more important and more difficult than ever.

What Is Your One Sentence? will help you be a better

communicator-fast. Mimi Goss teaches her unique One Sentence Method,

which shows you how to distill your message into one sentence that

captures your listeners' attention, moves your ideas forward, focuses

the problem, and helps you achieve your goals. You'll learn to-

Use the one sentence approach to tackle complex messages

Take five simple steps to find one sentence that launches a

dialogue

Identify the basics of a memorable one sentence

Speak in an authentic voice

Whether you're teaching kindergartners, pleading for your life, or

presenting the budget to Congress, What Is Your One Sentence?

provides exercises and examples, looks at the psychology of

communication, and takes you through a step-by-step process to find

your core message and craft that one memorable sentence to hook

listeners and keep them engaged.

By: Mimi Goss
Imprint: Prentice Hall Press
Country of Publication: United States
Dimensions: Height: 181mm, Width: 127mm, Spine: 18mm
Weight: 187g
ISBN: 9780735204638
ISBN 10: 0735204632
Pages: 252
Publication Date: 03 April 2012
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Mimi Goss is the president of a communications consulting corporation that specializes in showing people how to identify and best communicate their messages. She also teaches at Harvard University's John F. Kennedy School of Government.

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What Is Your One Sentence?

How to Be Heard in the Age of Short Attention Spans

Mimi Goss

$49.99

Paperback

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