Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a ""giant hairball""--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.
Originally self-published and already a business ""cult classic"", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.
By:
Gordon MacKenzie Imprint: Penguin Country of Publication: Australia Dimensions:
Height: 184mm,
Width: 132mm,
Spine: 20mm
Weight: 352g ISBN:9780670879830 ISBN 10: 0670879835 Pages: 224 Publication Date:01 April 1998 Audience:
Professional and scholarly
,
General/trade
,
Undergraduate
,
ELT Advanced
Format:Hardback Publisher's Status: Active
