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Leigh Stein is the author of six books, including the critically acclaimed satirical novel Self Care, and the creator of the Attention Economy newsletter on Substack. She has also written for the New York Times, the Washington Post, Allure, ELLE, Airmail, and The Cut.
“[An] incisive social satire . . . a funny, dark look at the new creator economy in a way only Leigh Stein can.”—Town & Country, “The Must-Read Books of the Summer” “With this Gothic tale of influencers caught in a Los Angeles mansion, Leigh Stein writes the horror story of our modern reality: dancing for dollars, fighting for sponsors, building your platform while losing your housing and your loved ones and your mind. She captures all the terror and glamour of what it is to exist, both online and off, today. Stein’s work provokes you like the most unsettling clip you’ve ever seen on a screen—and you won’t be able to look away.”—Julia Phillips, author of Bear “Leigh Stein is an absolute master at noticing and excavating meaning from corners of the internet that most people scroll past. In If You’re Seeing This, It’s Meant for You, she blends Gothic mystery with sharp cultural critique to reveal the strange, aching humanity behind the creator economy. This is a smart, funny, and incisive novel about fading relevance, digital reinvention, and the people addicted to making content even as it consumes them.”—Andrew Boryga, author of Victim “A masterpiece and laugh-out-loud funny . . . the first novel about TikTok that takes it seriously, in all its hideousness and brain rot . . . I’m obsessed with the fusion of Gothic creeping dread and the seductive allure of the algorithm. I loved this!”—Josh Lora (@tellthebeees) “In this hauntingly subversive novel, Leigh Stein summons Rebecca, Alice Liddell, and Francesca Woodman to brilliantly explore the cost of online fame for a generation raised on screens. I happily fell down the rabbit hole.”—Betsy Lerner, author of Shred Sisters “Gothic horror meets the glitz of 21st-century Los Angeles in this surreal and bingeable story. . . . Stein adeptly captures the messiness and contradictions of being human and creating content, portraying the blurred lines between reality and online personas and the unhinged emotional toil that creating such content can take.”—Kirkus Reviews
