Converted

I've been waiting twenty years for this book! Converted explores how to use data the right way to win customers' hearts. This book is simply a must read. -Martin Lindstrom, New York Times bestselling author of Buyology and Small Data A wonderful guidebook on building profitable customer relationships. Whether you're just getting started or consider yourself an experienced practitioner, this book is invaluable. -Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. The most useful field guide ever written on how to drive desirable customer behavior online. -Jay Baer, New York Times bestselling author of Youtility Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better understand your customers, create a culture around them, and empower employees to make great decisions. -Aimee Johnson, chief marketing officer, Zillow Group Not just another vague invocation of 'digital transformation'-Converted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data. -Frank V. Cespedes, Harvard Business School, author of Sales Management That Works A must read for anyone who wants an impressive combination of practical advice and vision. -Michael Clarke, director of product management, Shopify