Fat Joe is a rapper, actor, and entrepreneur from the birthplace of hip-hop, the Bronx. He released his first solo album, Represent, in 1993, and founded the record label Terror Squad. Fat Joe is perhaps best known for his platinum-selling album Jealous Ones Still Envy (J.O.S.E.) and hits like ""Lean Back"" with Terror Squad, ""What's Luv?"" featuring Ashanti and Ja Rule, and ""All the Way Up"" with Remy Ma, French Montana, and Dre. Shaheem Reid is a journalist and industry mover. His career in hip hop spans over two decades. Highlights include reporting at MTV, Vibe, and XXL; serving as the president of Busta Rhymes Conglomerate record label; and launching Polaris, the first Black-owned, free-ad supporting streaming channel, in 2021.
“Fat Joe opens the book like a blockbuster movie, packed with tales of violence, drug-dealing, fast cars, and more. . . . [His] career has had its highs and lows, and he describes each in equally painstaking detail. . . . Though the lessons he has learned never came easy, he writes about them with the directness of someone who has come to terms with them. . . . The way he tells his story so far, the author seems ready [to] make his next big move. Fat Joe’s memoir reads just like his hits sound, brimming with flashy style, street smarts, and survivor’s strength.”—Kirkus Reviews