This Is Your Brain on Sports

Wertheim and Sommers wield serious research to diagnose the myriad symptoms of the human brain on sports, and what they find is, by turns, hilarious, slightly frightening, and always illuminating. -- David Epstein, author The Sports Gene: Inside the Science of Extraordinary Athletic Performance Smart, funny, and brimming with insights. -- Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University, and author of Stumbling On Happiness It was only after delving into this unique tome that I learned that Mookie Wilson was available for bar mitzvah greetings via telephone, or that I can go elk hunting with Ryan Klesko for a mere nine grand. This information alone is worth many times the cost of this eye-opening and entertaining book. -- Bob Costas Eye-opening, captivating, and hilarious, This is Your Brain on Sports shines a fascinating and scientific spotlight on human nature. Wertheim and Sommers offer expert lessons for athletes and sports fans, sure, but also for business leaders, managers, entrepreneurs, parents, youth sports coaches, and more. -- Amy Cuddy, Harvard Business School professor and author of Presence A rollicking read that offers dozens of sparkling insights into social psychology, cognitive science, and behavioral economics. Wertheim and Sommers are the perfect writing duo -- one part Watson and Crick, another part Brady and Gronkowski. -- Daniel H. Pink, author of Drive and To Sell Is Human Wertheim and Sommers have achieved the Holy Grail: a book that's as fun as it is informative. -- Adam Alter, Associate Professor of Marketing and Psychology, Stern School of Business, and New York Times Bestselling author of Drunk Tank Pink Not just an entertaining read, but a book filled with wisdom that will help fans, athletes, coaches -- and executives - understand sports a little differently and a little better -- Ivan Gazidis, chief executive Arsenal Football Club