Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate...

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Tyler Cowen

Discover Your Inner Economist

Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist

Tyler Cowen

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English

Penguin
27 May 2008

Family psychology; Economics & Business; Economics; Advice on careers & achieving success; Assertiveness, motivation & self-esteem

One of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage-often when you least expect it to be relevant.

Like no other economist, Tyler Cowen shows how economic notions-such as incentives, signals, and markets-apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as ""How to Control the World, The Basics"" and ""How to Control the World, Knowing When to Stop"" Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want.

Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title ""How to Save the World-More Christmas Presents Won't Help"" makes a point that is every bit as personal as it is global.

Incentives are at the core of an economic approach to the world, but they don't just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn't work to pay your kids to do the dishes. Other kinds of incentives-like making sure family members know they will be admired if they respect you-can work. Another non-monetary incentive? Try having everyone stand up in your next meeting if you don't want anyone to drone on. Deeply felt incentives like pride in one's work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food.

Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen's often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life... How do you get a good guide in a Moroccan bazaar?

By: Tyler Cowen
Imprint: Penguin
Dimensions: Height: 203mm, Width: 137mm, Spine: 15mm
Weight: 215g
ISBN: 9780452289635
ISBN 10: 0452289637
Pages: 245
Publication Date: 27 May 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist

aFast, furious, and fun, with great examples of how to apply economic thinking to nontraditional subjects.a aStephen J. Dubner, coauthor of Freakonomics aEngaging [and] useful.a a The Washington Post aHis creativity is a gift.a aSteven D. Levitt and Stephen J. Dubner, authors of Freakonomics a[An] economist whoas a wonderfully entertaining writer but also a deeply humane thinkera]willa]show you how thinking better can actually help you live better.a aJames Surowiecki, author of The Wisdom of Crowds