Verse by the Side of the Road

The Story of the Burma-Shave Signs and Jingles

Frank Rowsome, Jr.

$49.99

Paperback

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QTY:

English

Penguin Books Ltd
01 September 1979

Poetry; Popular culture; Humour

""In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.""-1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

""Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.""-Bov Swift, Knight News Service

By: Frank Rowsome Jr.
Imprint: Penguin Books Ltd
Country of Publication: United States
Dimensions: Height: 201mm, Width: 127mm, Spine: 9mm
Weight: 85g
ISBN: 9780452267626
ISBN 10: 0452267625
Pages: 128
Publication Date: 01 September 1979
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Frank Rowsome, Jr.,was an American writer and editor who worked forPopular Sciencemagazine and a respected chronicler of advertising in the 20th century. He is the author ofVerse by the Side of the Road- The Story of the Burma-Shave Signs and Jingles,They Laughed When I Sat Down, andTrolley Car Treasury- A Century of American Streetcars.