102 Things I Learned in Product Design School

Martin Thaler, Sung Jang, Matthew Frederick

$32.99

Hardback

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English

Crown Publications
04 December 2020

Industrial: Commercial Art & Design

Series: 101 Things I Learned

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as

. why all design is performed in relation to the body

. why every product is part of a system

. the difference between being clever and being gimmicky

. why notions of beauty are universal across cultures

. how to use both storytelling and argument to effectively persuade

Written by three experienced design instructors and professionals, 101 Things I Learned

in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

By: Martin Thaler, Sung Jang, Matthew Frederick
Imprint: Crown Publications
Country of Publication: United States
Dimensions: Height: 127mm, Width: 178mm,
Weight: 567g
ISBN: 9780451496737
ISBN 10: 0451496736
Series: 101 Things I Learned
Pages: 216
Publication Date: 04 December 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Martin Thaler practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology. Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago. Matthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned series. He lives in New York's Hudson Valley.

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102 Things I Learned in Product Design School

Martin Thaler, Sung Jang, Matthew Frederick

$32.99

Hardback

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