The People's Tycoon

Henry Ford and the American Century

Steven Watts

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Paperback

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English

Vintage U S
15 January 2007

Biography: general; History

An important and engrossing biography of the world's first successful automaker--and the architect of the consumer revolution.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.

By: Steven Watts
Imprint: Vintage U S
Country of Publication: United States
Dimensions: Height: 202mm, Width: 133mm, Spine: 38mm
Weight: 522g
ISBN: 9780375707254
ISBN 10: 0375707255
Pages: 614
Publication Date: 15 January 2007
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for The People's Tycoon: Henry Ford and the American Century

The implicit claim of Watts's admirable book is almost inarguable-that it's impossible to understand 20th-century America without knowing the story of Henry Ford. - The New York Times <br> Ford has had many biographers. . . . None, however, comes close to Steven Watts. . . . He brilliantly reveals the nature of Ford's genius. - Chicago Tribune <br> Steven Watts attempts the most integrated understanding to date of Ford's enormous influence and varied appeal. . . . The fascinating result may change the way Henry Ford is remembered. - San Francisco Chronicle