Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration

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John Sutton (Macquarie University)

Sunk Costs and Market Structure

Name: Sunk Costs and Market Structure
Price: 130 AUD
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ISBN: 9780262693585

Price Competition, Advertising, and the Evolution of Concentration

John Sutton (Macquarie University)

$130

Paperback

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English

MIT Press
24 August 2007

Industry & industrial studies

Series: Sunk Costs and Market Structure

Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors. The new theoretical literature has engendered pessimism in recent years because many results turn out to depend on detailed features of the market that are difficult to measure. This has led many observers to argue that the new literature offers little basis for the kind of cross-industry studies that have formed the empirical base of the subject since the 1950s. Using current game-theoretic methods, John Sutton reexamines the traditional agenda. He argues that despite the ""delicate"" nature of many results, there are theoretical predictions that turn out to be extremely robust to reasonable changes in model specification, and these results should be taken into account when looking for statistical regularities across a broad spectrum of different industries. Sutton draws on a wide range of historical sources and on an intensive program of company interviews to assemble a matrix of industry studies relating to twenty markets within the food and drink sector, in six countries - France, the Federal Republic of Germany, Italy, Japan, the United Kingdom and the United States. He combines theory, econometric evidence, and a detailed account of the various patterns of evolution of structure found in these industries in a rigorous evaluation of the strengths and limitations of a game-theoretic approach in explaining the evolution of industrial structure.

By: John Sutton (Macquarie University)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 25mm
Weight: 771g
ISBN: 9780262693585
ISBN 10: 0262693585
Series: Sunk Costs and Market Structure
Pages: 592
Publication Date: 24 August 2007
Recommended Age: From 18 years
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

John Sutton is Sir John Hicks Professor of Economics at the London School of Economics.

Reviews for Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration

"""An excellent piece of empirical work by a leader in industrial organization. Econometric tests and industry studies are carefully guided by sound theory. A must reading for students in the field."" Jean Tirole , Scientific Director at the Institut d'Economie Industrielle, Researcher at CERAS (of the Ecole Nationale des Ponts et Chaussees), and Visiting Professor at MIT. ""An excellent piece of empirical work by a leader in industrial organization. Econometric tests and industry studies are carefully guided by sound theory. A must reading for students in the field."" Jean Tirole , Scientific Director at the Institut d'Economie Industrielle, Researcher at CERAS (of the Ecole Nationale des Ponts et Chaussees), and Visiting Professor at MIT."