The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship.
The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.
The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.
Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White
Edited by:
Derek Leebaert
Imprint: MIT Press
Country of Publication: United States
Edition: New edition
Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 23mm
Weight: 658g
ISBN: 9780262621328
ISBN 10: 0262621320
Series: The MIT Press
Pages: 400
Publication Date: 18 August 1999
Recommended Age: From 18
Audience:
College/higher education
,
Professional and scholarly
,
General/trade
,
A / AS level
,
Further / Higher Education
Format: Paperback
Publisher's Status: Inactive
Part 1 Getting up closer - talents and choices multiply: the once and future craftsman culture, Les Alberthal; a store as big as the world, Walter Forbes; the ascent of content, Edward D. Horowitz. Part 2 Reaching through the screen for better services and goods: the digital utility - premonitions of the future of the last great monopoly, William D. Bandt; PASHAs - advanced intelligent agents in the service of electronic commerce, Denos Gazis. Part 3 Impalpable wealth - the economy set free: work remade - an electronic marketplace inside the corporation, David Braunschvig; the virtual Countinghouse - finance transformed by electronics, Daniel P. Keegan; unseen guardians, invisible treasures, Daniel E. Greer Jr. Part 4 Getting there - the tasks and the visions: the walls coming down - interoperability opens the electronic city, Robert J. Bonometti, et al; paying up - payment systems for digital commerce, Stephen D. Crocker, Russell B. Stevenson Jr.; stars of good omen - satellites in the global electronic marketplace, Irving Goldstein.
Derek Leebaert is Professor of Management at Georgetown University's Graduate School of Business.
Reviews for The Future of the Electronic Marketplace
No manager can afford to ignore the impact of the emerging electronicmarketplace on business. The biggest rewards will accrue to those whocarefully study and learn from the experiences of pioneers such asthose compiled by Derek Leebaert in this volume. Erik Brynjolfsson , Associate Professor, MIT Sloan School of Management and visiting Associate Professor, Stanford Business School The authors of these essays... are principal navigators of the newelectronic reality and provide thoughtful insight into the future of amarketplace that now can be only imagined. -- Booklist
