Keith J. Holyoak, Distinguished Professor of Psychology at the University of California, Los Angeles, is a psychologist and poet. He is the coauthor or editor of a number of books on cognitive psychology and has published three volumes of poetry. Paul Thagard is Professor of Philosophy at the University of Waterloo, Ontario. He is the author of The Cognitive Science of Science (MIT Press, 2012) and many other books.
At once a contribution to the continuing scholarly debate on thenature of analogy and an accessible interdisciplinary overview forthe general reader of this central process of thinking andcommunication. David Lorimer, Times Higher Education Supplement