Content Confusion

ENDORSEMENTS “I can’t recommend this book highly enough. Impeccably researched, trenchantly argued, and engagingly written, Amazeen’s penetrating analysis into the dangers of native advertising should be read by anyone concerned about the future of independent media and democratic society.” —Victor Pickard, C. Edwin Baker Professor of Media Policy and Political Economy and Codirector of the Media, Inequality & Change Center, University of Pennsylvania “With leading research and engaging writing, Amazeen's Content Confusion convincingly shows how ‘native advertising’—a new form of propaganda—is duping consumers and eroding independent media. A must-read.” —Sander van der Linden, Professor of Social Psychology, University of Cambridge; author of Foolproof: Why Misinformation Infects Our Minds and How to Build Immunity “At a time when the credibility of legacy news media is under attack from outside forces, Michelle Amazeen’s Content Confusion reveals a largely overlooked danger from within: ‘native advertising’ disguised as legitimate journalism. Amazeen’s work is innovative, timely, and important.” —David Boardman, Dean, Klein College of Media and Communication, Temple University