Living with Algorithms

Agency and User Culture in Costa Rica

Ignacio Siles

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English

MIT Press
23 May 2023

Science: general issues

A nuanced account from a user perspective of what it's like to live in a datafied world.

A nuanced account from a user perspective of what it's like to live in a datafied world.

We live in a media-saturated society that increasingly transforms our experiences, relations, and identities into data others can analyze and monetize. Algorithms are key to this process, surveilling our most mundane practices, and to many, their control over our lives seems absolute. In Living with Algorithms, Ignacio Siles critically challenges this view by surveying user dynamics in the global south across three algorithmic platforms-Netflix, Spotify, and TikTok-and finds, surprisingly, a more balanced relationship.

Drawing on a wealth of empirical evidence that privileges the user over the corporate, Siles examines the personal relationships that have formed between users and algorithms as Latin Americans have integrated these systems into the structures of everyday life, enacted them ritually, participated in public with and through them, and thwarted them. Sometimes users follow algorithms, Siles finds, and sometimes users resist them. At times, users do both. Agency lies in the navigation of the spaces in-between.

By analyzing what we do with algorithms rather than what algorithms do to us, Living with Algorithms clarifies the debate over the future of datafication and whether we have a say in its development. Concentrating on an understudied region of the global south, the book provides a new perspective on the commonalities and differences among users within a global ecology of technologies.

By: Ignacio Siles
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9780262545426
ISBN 10: 026254542X
Pages: 234
Publication Date: 23 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Ignacio Siles is a professor of media and technology studies in the School of Communication at Universidad de Costa Rica. He is the author of A Transnational History of the Internet in Central America- Networks, Integration, and Development and Networked Selves- Trajectories of Blogging in the United States and France.