Persuading with Data

A Guide to Designing, Delivering, and Defending Your Data

Miro Kazakoff

$95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

MIT Press
03 May 2022

Business & management

An integrated introduction to data visualization, strategic communication, and delivery best practices.

An integrated introduction to data visualization, strategic communication, and delivery best practices.

Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.

Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers-from undergraduates to mid-career and executive-level professionals-and has been tested in settings that include academic classes and workplace training sessions.

By: Miro Kazakoff
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 203mm,
Weight: 369g
ISBN: 9780262543279
ISBN 10: 0262543273
Pages: 304
Publication Date: 03 May 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.