Entrepreneurship in the Wild

A Startup Field Guide

Felipe G. Massa

$85

Paperback

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English

MIT Press
02 November 2021

Business & management

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.

This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory.

All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a ""mini case,"" offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market.

Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.

By: Felipe G. Massa
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 254mm, Width: 203mm,
Weight: 368g
ISBN: 9780262542579
ISBN 10: 0262542579
Pages: 184
Publication Date: 02 November 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Felipe G. Massa is Associate Professor of Management and Entrepreneurship as well as the Founder and Faculty Director of the Center for Entrepreneurship and Innovation at Loyola University New Orleans.

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Entrepreneurship in the Wild

A Startup Field Guide

Felipe G. Massa

$85

Paperback

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