Design Rules: The Power of Modularity

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Carliss Y. Baldwin (William L. White Professor of Business Administration) Kim B. Clark (Brigham Young University-Idaho)

Design Rules

The Power of Modularity

Carliss Y. Baldwin (William L. White Professor of Business Administration), Kim B. Clark (Brigham Young University-Idaho)

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English

MIT Press
02 March 2000

Research & development management; Industry & industrial studies

Series: The MIT Press

Summary
Details

We live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action- they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.

By: Carliss Y. Baldwin (William L. White Professor of Business Administration), Kim B. Clark (Brigham Young University-Idaho)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 203mm, Spine: 36mm
ISBN: 9780262538206
ISBN 10: 0262538202
Series: The MIT Press
Pages: 484
Publication Date: 02 March 2000
Recommended Age: From 18 years
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Paperback
Publisher's Status: Active