Building Successful Online Communities: Evidence-Based Social Design

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Robert E. Kraut (Herbert A. Simon Professor of Human Computer Interaction, Carnegie Mellon University) Paul Resnick (University of Michigan)

Building Successful Online Communities

Evidence-Based Social Design

Robert E. Kraut (Herbert A. Simon Professor of Human Computer Interaction, Carnegie Mellon University), Paul Resnick (University of Michigan), Sara Kiesler , Moira Burke (Facebook)

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English

MIT Press
12 February 2016

Communication studies; Media studies; Social interaction; Digital lifestyle

Series: The MIT Press

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

By: Robert E. Kraut (Herbert A. Simon Professor of Human Computer Interaction Carnegie Mellon University), Paul Resnick (University of Michigan)
With: Sara Kiesler, Moira Burke (Facebook), Yan Chen (University of Michigan)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 178mm, Spine: 14mm
Weight: 454g
ISBN: 9780262528917
ISBN 10: 0262528916
Series: The MIT Press
Pages: 328
Publication Date: 12 February 2016
Recommended Age: From 18 years
Audience: College/higher education , Further / Higher Education
Format: Paperback
Publisher's Status: Inactive

Robert E. Kraut is Herbert A. Simon Professor of Human-Computer Interaction at Carnegie Mellon University. Paul Resnick is the Michael D Cohen Collegiate Professor of Information at the University of Michigan. Sara Kiesler is Professor of Human Computer Interaction at Carnegie Mellon University. She has been elected into the CHI Academy by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of her outstanding leadership and service in the field of computer-human interaction.