Memes in Digital Culture

Name: Memes in Digital Culture
Price: 32.99 AUD
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ISBN: 9780262525435

Limor Shifman (The Hebrew University of Jerusalem)

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English

MIT Press
04 October 2013

Media studies

Series: Memes in Digital Culture

Taking ""Gangnam Style"" seriously- what Internet memes can tell us about digital culture.

In December 2012, the exuberant video ""Gangnam Style"" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video-""Mitt Romney Style,"" ""NASA Johnson Style,"" ""Egyptian Style,"" and many others. ""Gangnam Style"" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme- a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.

Shifman discusses a series of well-known Internet memes-including ""Leave Britney Alone,"" the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's ""We Are the 99 Percent."" She offers a novel definition of Internet memes- digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.

Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

By: Limor Shifman (The Hebrew University of Jerusalem)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 178mm, Width: 127mm, Spine: 11mm
Weight: 227g
ISBN: 9780262525435
ISBN 10: 0262525437
Series: Memes in Digital Culture
Pages: 216
Publication Date: 04 October 2013
Recommended Age: From 18 years
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Limor Shifman is Senior Lecturer in the Department of Communication and Journalism at Hebrew University of Jerusalem.

Reviews for Memes in Digital Culture

Memes in Digital Culture accomplishes a great deal in a very efficient package. -Patrick Sharbaugh, Asiascape Memes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level - or even just to understand what all those cat photos are about - Memes in Digital Culture is a must-read. -Hans Rollman, PopMatters * Reviews * Memes in Digital Culture accomplishes a great deal in a very efficient package. -Patrick Sharbaugh, Asiascape * Reviews *