Burno S. Frey is Professor of Economics at the University of Zurich, Distinguished Professor of Behavioural Science at Warwick Business School, University of Warwick, and Research Director of CREMA (the Center for Research in Economics, Management, and the Arts).
Bruno Frey and his colleagues brilliantly defend the idea that happiness measures can serve a very useful function in economics, and in so doing enlarge the vision of all of the human sciences. --Edward F. Diener, Department of Psychology, University of Illnois An outstanding overview of the subject by a world leader in the field. Frey has an instinct for the right, revealing question combined with the techniques to find an illuminating answer. --Lord Richard Layard, Emeritus Professor of Economics, London School of Economics Long a pioneer in the application of psychology to economics, Bruno Frey provides a masterful synthesis of happiness research, and demonstrates both its policy value and growing challenge to economic orthodoxy. --Richard A. Easterlin, Department of Economics, University of Southern California Bruno Frey and his colleagues brilliantly defend the idea that happiness measures can serve a very useful function in economics, and in so doing enlarge the vision of all of the human sciences. --Jean Tirole, IDEI, Toulouse