Pricing in the Age of AI

Name: Pricing in the Age of AI
Price: 74.79 AUD
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ISBN: 9780262056779

Maxime C. Cohen, Bob Pindyck Pindyck

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English

MIT Press
29 September 2026

Economics

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.

Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few seconds, tailored to individual users or personas, and optimized with precision. This transformation has the potential to disrupt pricing decisions on an unprecedented scale.

In this book, Maxime Cohen begins by tracing the history and importance of pricing decisions. He focuses on the transformative changes of the past decade, highlighting how big data and AI have upended traditional pricing strategies. He also examines the psychological and behavioral tactics employed to influence consumer behavior through pricing, as well as how recent advancements in AI—and generative AI—are revolutionizing pricing practices, enabling managers to automate, optimize, and personalize decisions at scale. Finally, he discusses the challenges and risks associated with these innovations, including ethical concerns such as anti-competitive practices, consumer protection, and discrimination issues.

By: Maxime C. Cohen, Bob Pindyck Pindyck
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9780262056779
ISBN 10: 0262056771
Pages: 240
Publication Date: 29 September 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Maxime C. Cohen is the Scale AI Chair and Bensadoun Chair Professor of Retail and Operations Management as well as Academic Director of the Bensadoun School of Retail Management at McGill University. He is also Scientific Advisor in AI at IVADO Labs and Senior Consultant for Charles River Associates. He has collaborated with many companies including Google AI, Microsoft, Meta, OpenAI, Uber, Waze, Amazon, Expedia, and many more.