The AI Conundrum: Harnessing the Power of AI for Your Organization—Profitably and Safely

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Caleb Briggs Rex Briggs

The AI Conundrum

Harnessing the Power of AI for Your Organization—Profitably and Safely

Caleb Briggs, Rex Briggs

$60

Paperback

Forthcoming
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English

MIT Press
10 February 2026

Economics

A timely, practical guide to AI-its strengths, weaknesses, and real-world applications-for business professionals and policymakers.

A timely, practical guide to AI-its strengths, weaknesses, and real-world applications-for business professionals and policymakers.

Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns-and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI- its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

By: Caleb Briggs, Rex Briggs
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 369g
ISBN: 9780262053969
ISBN 10: 0262053969
Pages: 264
Publication Date: 10 February 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Caleb Briggs began coding at 10 and developing AI at 14. He has created several AI applications from scratch, building experience in genetic algorithms, machine vision, natural language, and more. Caleb is currently studying pure math and computer science at Reed College in Portland, Oregon. Rex Briggs is an award-winning AI and data expert who holds five patents and has helped build multiple AI businesses. He currently serves as subject matter expert in AI for the marketing trade association MMA Global. He is the coauthor of What Sticks and the author of SIRFs-Up.