Raiford Guins is Professor and Chair of Cinema and Media Studies in the Media School at Indiana University, Bloomington. A few of his books include Atari Design and Game After (MIT Press). Guins also coedits the MIT Press's Game Histories book series with Henry Lowood.
ENDORSEMENTS “King PONG is a well written, entertaining exploration of PONG’s early history and faithfully tells the story about how it revolutionized the beginning of video games.” —Al Alcorn, Creator of PONG “I thought I knew everything about PONG, but Guins’s book proved I knew almost nothing. This is the definitive story of PONG—the coin-op that started the video game revolution.” —Ian Bogost, author of Play Anything and How to Do Things with Videogames REVIEWS ""Guins tells us with infectious glee how the video game phenomenon all started in a bar in California…. Find someone who loves you the way Guins loves to examine even the smallest details of the creation story of video games."" —The Washington Post