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Kevin Bethune is Founder and Chief Creative Officer of dreams . design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He is the author of Reimagining Design- Unlocking Strategic Innovation (MIT Press). His background spans engineering, business, and design in equal proportion, positioning him to help brands deliver meaningful innovations to enrich people's lives.
“If you’re looking for a wisdom-filled and affirming discussion of the business of design, you’re in for a treat. Bethune offers up sage life, career, and day-to-day work strategies honed throughout his successful design and business career. All wrapped up under the umbrella of a 'nonlinear”'approach. So, what does 'nonlinear' mean in practice? It’s all in the way we approach our work, Bethune says...Nonlinear celebrates the nuances and complexities of our work. At its core, the book is a celebration of asking questions (“the subversive act of unpacking”) and searching for what’s missing—in the process, in the data, in your research, in a brief.” —Print Magazine
