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Manuel Lima is an internationally renowned designer and author of three bestsellers- The Book of Circles, The Book of Trees, and Visual Complexity. Named ""one of the 50 most creative and influential minds"" by Creativity magazine, he is a fellow of the Royal Society of Arts and a regular lecturer at conferences around the world.
Included in Fast Company's ""6 essential design books to read this summer"" list “Designer and author Manuel Lima writes in his important new book that the old ways of practicing design no longer work and that it’s time to rethink design. Organized around myths in the design industry (from the obvious “design is perfection” to the provocative “design is for humans”), Lima proposes that the designer of the future is focused equally on the product and the system, the user and the environment, the aesthetics, and the ethics. Lima’s prose is friendly and accessible and each chapter ends with actionable advice for designers to immediately apply to their work.” – Fast Company “Manuel dives deep into how our choices as designers should focus more on ethics rather than just aesthetics. A must-read for any designer who wants to learn how to challenge common myths about what truly comprises design and, both individually and collectively, take responsibility for the personal, societal, cultural and environmental impact of the work current and future designers produce.” —The Association of Registered Graphic Designers
