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Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.
Shortlisted for the Thinkers50 2021 Strategy Award Shortlist Included in the Best Business Books of 2021 by the Globe & Mail A Financial Times Best Business Book of the Month Strategy + Business Best Business Books 2021, Strategy “[A] substantive and eloquent book...Open strategy is more than a set of tactics or tweaks to an existing strategy. The authors set out the approach with such granularity and clarity that it is immediately actionable.” —Strategy + Business ""A useful blueprint."" —Financial Times ""Strategy is usually a closed, top-down affair, as a small group defines a new approach and, too often, it flops. The four professors share a different approach, opening key aspects of strategy-making up to front-line workers, others in the ranks, and even outsiders, tapping into differing perspectives and building enthusiasm for implementation."" —The Globe & Mail
The Attitude Book
50 ways to positively affect your...
Paperback
$24.99
Not in-store but you can order this
