The Flip Side of Free

Understanding the Economics of the Internet

Michael Kende

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Hardback

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English

MIT Press
18 May 2021

Economics

"Why ""free"" comes at a price- the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.

Why ""free"" comes at a price- the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.

The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is ""I love my smart speaker...but""--is it really tracking everything I do? listening to everything I say?"

By: Michael Kende
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 567g
ISBN: 9780262045650
ISBN 10: 0262045656
Pages: 264
Publication Date: 18 May 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Part I The Upside of Free Chapter 1 Introduction Chapter 2 The Global Standard Chapter 3 Why Is Wi-Fi Free? Chapter 4 Something for Nothing Part II The Downside of Free Chapter 5 Did We Give Away Our Privacy? Chapter 6 Is Our Data Secure? Chapter 7 Platform Power Chapter 8 The Digital Divide Part III The Future of Free Chapter 9 Trust the Future Chapter 10 The Need for Change Acknowledgments Notes Bibliography Index

Michael Kende is a Senior Fellow and Visiting Lecturer at the Graduate Institute of International and Development Studies, Geneva, a Senior Adviser at Analysys Mason, a Digital Development Specialist at the World Bank Group, and former Chief Economist of the Internet Society. He has worked as an academic economist at INSEAD and as a US regulator at the Federal Communications Commission.