Design, When Everybody Designs

An Introduction to Design for Social Innovation

Ezio Manzini, Rachel Coad, Ken Friedman , Erik Stolterman

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English

MIT Press
20 February 2015

Industrial: Commercial Art & Design

Series: Design Thinking, Design Theory

The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

In a changing world everyone designs- each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold-an expansive open co-design process in which new solutions are suggested and new meanings are created.

Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations-making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation- the most dynamic field of action for both expert and nonexpert designers in the coming decades.

By: Ezio Manzini, Rachel Coad
Series edited by: Ken Friedman, Erik Stolterman
Imprint: MIT Press
Country of Publication: United States
Edition: 1
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 454g
ISBN: 9780262028608
ISBN 10: 0262028603
Series: Design Thinking, Design Theory
Pages: 256
Publication Date: 20 February 2015
Recommended Age: From 18 years
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Ezio Manzini, a leading thinker in design for sustainability, founded DESIS, an international network on design for social innovation and sustainability (http-//www.desis-network.org). He is Honorary Professor at the Politecnico di Milano, Chair Professor at University of the Arts London, and currently guest Professor at Tongji University, Shanghai, and Jiangnan University, Wuxi.