Ping

A thought-provoking guide. It will only become more important as artificial intelligence accelerates its grip on the workplace * The Financial Times * “Finally: a science-based guide to having better conversations by text, email, phone, video, and yes, even social media. Andrew Brodsky is one of the world’s foremost experts on virtual communication, and his book is brimming with surprising insights and useful tips. It’s the resource we need for avoiding misunderstandings and making genuine connections.” -- Adam Grant, #1 New York Times bestselling author of THINK AGAIN and HIDDEN POTENTIAL, and host of the podcast Re:Thinking “Timely, practical and a pleasure to read, Ping will help you communicate more effectively in our increasingly digital world. Brodsky’s expertise shines through on each page of this must-read for anyone hoping to deepen connections, negotiate more effectively or simply save time on communication in the modern workplace.” -- Katy Milkman, international bestselling author of How to Change ""I've spent much of my career designing virtual communication tools, but always wished there was a how-to guide for getting the most out of them. Now, there is. Ping is full of concrete, research-backed advice. A must read for everyone who communicates online—in other words, everyone."" -- Jake Knapp, Co-founder of Google Meet and NYT bestselling author of Sprint “With a focus on making every interaction intentional and productive, Ping: The Secrets of Successful Virtual Communication offers practical strategies for improving virtual communication, building stronger relationships, and minimizing misunderstandings. Packed with real-world stories, interviews, and cutting-edge research, Ping is an indispensable guide for anyone looking to thrive in the modern, tech-driven work environment.” -- Matt Abrahams, author of Think Faster, Talk Smarter and host of Think Fast, Talk Smart The Podcast “Ping is a must-read for leaders navigating hybrid work. Brodsky brilliantly outlines science-backed strategies to build trust and authentic relationships in virtual settings, helping teams stay connected and engaged. This book is essential for anyone seeking to thrive in a digitally driven, hybrid workplace.” -- Abhijit Bhaduri, author, executive coach, former GM Global Learning & Development for Microsoft 'Brodsky offers a thoughtful examination of communication in the digital age, providing useful strategies for both in-person and online interactions. This book presents valuable insights for those looking to enhance their conversational effectiveness.' -- Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products Excellent! -- Isabel Berwick * Financial Times *