Amy and Ella Meek founded Kids Against Plastic, in 2016. Their mission started out as a home-school project and is now an award-winning charity. The sisters have appeared in the media in the UK and US including The Huffington Post, Glamour, and The Guardian. In 2018 they did a TedX talk that has been viewed over 40,000 times and they've appeared on live broadcasts worldwide. They have partnered with Persil, Logitech (where they were featured in an ad shown at the 2021 Superbowl - https-//www.youtube.com/watch?v=3dBl1iwqqbw) and other worldwide brands.