Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand Fishkin

$39.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Portfolio Penguin
26 February 2018

Entrepreneurship; Small businesses & self-employed; Information technology industries

The naked truth behind startup culture from entrepreneur and CEO Rand Fishkin

Everyone knows how a startup story is supposed to go- a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance- a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.

By: Rand Fishkin
Imprint: Portfolio Penguin
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 154mm, Spine: 24mm
Weight: 390g
ISBN: 9780241290927
ISBN 10: 0241290929
Pages: 320
Publication Date: 26 February 2018
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Rand Fishkin is the founder and former CEO of Moz. He co-authored a pair of books on SEO, co-founded the marketing website Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand's writing can be found mostly in short bursts on Twitter (@randfish), in longer ramblings on his personal blog (moz.com/rand), and, in photo-accompanying captions via the Instagram account (@theeverywhereist) he shares with his wife, Geraldine.

Reviews for Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author * Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook * Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS * You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED * This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *