Business for Punks

Break All the Rules – the BrewDog Way

James Watt

$35

Paperback

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English

Penguin Books Ltd
01 December 2016

Business strategy; Entrepreneurship

Anarchic. Irreverent. Passionate. The business bible for a new generation.

Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

By: James Watt
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 199mm, Width: 129mm, Spine: 19mm
Weight: 209g
ISBN: 9780241290118
ISBN 10: 0241290112
Pages: 256
Publication Date: 01 December 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

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Business for Punks

Break All the Rules – the BrewDog Way

James Watt

$35

Paperback

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