Hugo Borst is a television personality, football pundit and writer. He has been covering the Dutch game for over 30 years, and is known for his combination of excellent writing and psychological insight. His article on Marco van Basten's father in 1994 helped inspire the genre of literary Dutch football writing and his book about Feyenoord was nominated for Belgian literary prize Gouden Uil (The Golden Owl).
One of the best football writers I have ever read -- Simon Kuper With O, Louis Hugo Borst once again proves that he is one of the best sports writers of the Netherlands, although the adjective ‘sports’ can just as easily be left out * nu.nl * A splendid document, in which Borst describes his search for the ‘Total Human Being’ Van Gaal in a honest, open-hearted and vulnerable way * Friesch Dagblad * Funny, passionate, probably honest, and a bit of a winger with the words. The final World Cup chapters are glorious. I’ve read excellent books about football before but never one that I found unsettling -- Roddy Doyle * Guardian * It’s a keen insight into a larger-than-life personality * Sport * A lively study of a potent force in football -- William Leith, 4 stars * Evening Standard * A hugely entertaining free-form biography -- Richard Williams * Guardian * An engrossing read -- Richard Fitzpatrick * Irish Examiner * Part biography and part internal monologue, it is genuinely hilarious – and does not lack the odd piercing insight -- John Bew * New Statesman * A supreme example of how sportswriting can capture the cultural and the social at its best without any negative impact on its ability to reach and engage with a mass audience -- Mark Perryman * Left Futures *