The Five Faces of Genius

Name: The Five Faces of Genius
Price: 60 AUD
Availability: OutOfStock
ISBN: 9780142000359

Creative Thinking Styles to Succeed at Work

Annette Moser-Wellman

$60

Paperback

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English

Penguin Random House Australia
26 February 2002

Economics & Business; Advice on careers & achieving success

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.

Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct ""faces""-

Seer-the power to image

Observer-the power to notice details

Alchemist-the power to make connections

Fool-the power to celebrate weakness

Sage-the power to simplify

Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.

By: Annette Moser-Wellman
Imprint: Penguin Random House Australia
Country of Publication: Australia
Dimensions: Height: 213mm, Width: 141mm, Spine: 13mm
Weight: 221g
ISBN: 9780142000359
ISBN 10: 0142000353
Pages: 224
Publication Date: 26 February 2002
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Annette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.

Reviews for The Five Faces of Genius: Creative Thinking Styles to Succeed at Work

It teaches people about the nature of creativity and how to cultivate it. Fast Company Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges. Carla J. Paonessa, Managing Partner, Accenture