Laughlab

The Scientific Quest for the World's Funniest Joke

The British Association For The Advancement Of Science

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Paperback

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English

Arrow Books Ltd
01 November 2002

Social research & statistics; Popular psychology; Humour

The fascinating and entertaining search to find the world's funniest joke and answer important questions about the psychology of humour.

In September 2001 the British Association for the Advancement of Science (the BA) embarked on the world's largest, and most unusual, scientific experiment. The aim of the project was to find the world's funniest joke, and answer important questions about the psychology of humour. For example, Do men and women find the same jokes funny? Does our sense of humour change as we get older? What is the best time of day to tell a joke? Do different nations laugh at the same jokes? The experiment was called LaughLab and was carried out as part of Science Year in the UK. An Internet site was established containing two sections- in the first, people submitted their favourite jokes; in the second they answered a few simple questions about themselves - male or female, age, nationality, etc - and then rated how funny they found a random selection of jokes. The experiment captured the imagination of individuals throughout the world. 40,000 jokes were received and evaluated by 350,000 people. At the end of the project the information was carefully examined and discoveries made about the jokes that made men giggle and women groan, those that tickled kids but not adults, and the jokes that were the most popular in different countries. Along the way the 'winning' jokes in different categories were uncovered, including the best 'doctor' jokes

By: The British Association For The Advancement Of Science
Imprint: Arrow Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 11mm
Weight: 139g
ISBN: 9780099446873
ISBN 10: 0099446871
Pages: 192
Publication Date: 01 November 2002
Recommended Age: From 0 years
Audience: Professional and scholarly , College/higher education , General/trade , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

The British Association for the Advancement of Science (The BA) works in co-operation with the DTI and promotes the understanding and development of science and technology, emphasising their contribution to cultural, economic and social life.