Six Frames

For Thinking About Information

Edward de Bono

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English

Vermilion London
01 September 2008

Psychology; Popular psychology

In a world saturated with information, how do we focus our attention to make the most of everything at our fingertips? Edward de Bono, the father of Lateral Thinking, shows us how

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual?

So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner. Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab.

Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.

By: Edward de Bono
Imprint: Vermilion London
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 11mm
Weight: 160g
ISBN: 9780091924195
ISBN 10: 0091924197
Pages: 144
Publication Date: 01 September 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar), where he gained an honours degree in psychology and physiology and then a DPhil in medicine. He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967, de Bono invented the now commonly-used term 'lateral thinking' and, for many millions of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 40 languages, and his advice is sought by Nobel laureates and world leaders alike.

Reviews for Six Frames: For Thinking About Information

Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind -- Peter Gabriel The guru of clear thinking * Marketing Week * Edward de Bono is a cult figure in developing tricks to sharpen the mind * The Times *