Mark Rowlands is the Director of the Centre for Philosophy at the University of Exeter. He has written seven books, including the forthcoming Everything I Know I Learned From TV (Ebury, 2005). He has also appeared on television and radio.
'It's Schopenhauer and the will. It's Plato, it's Hume, Baudrillard and the concept of the Nietzschean superman!' Keanu Reeves on The Matrix