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The Six Value Medals

Edward de Bono

$29.99

Paperback

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English
Vermilion London
01 March 2005
A fresh and inventive framework for making creative but sound decisions in business

Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.

From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.
By:  
Imprint:   Vermilion London
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 135mm,  Spine: 14mm
Weight:   179g
ISBN:   9780091894597
ISBN 10:   009189459X
Pages:   176
Publication Date:  
Recommended Age:   From 0 years
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He was a Rhodes Scholar at Oxford and has had appointments at the universities of Oxford, Cambridge, Harvard and London. He has written 63 books with translations into 37 languages. Dr de Bono is the originator of the term 'Lateral Thinking' and now has a network of 923 trainers in 28 countries around the world teaching his methods in business. His instruction in thinking has been sought by leading corporations such as British Telecom, IBM, Motorola and Prudential.

Reviews for The Six Value Medals

de Bono's work may be the best thing going in the world today * George Gallup, originator of the Gallup Poll * Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind * Peter Gabriel * Edward de Bono is a cult figure in developing tricks to sharpen the mind * The Times * The master of creative thinking * Independent on Sunday * Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world * Times 2 *


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